British Petroleum

“Committed to American Energy”

As part of its ongoing commitment to enhancing brand perception in the U.S., British Petroleum (BP) showcased its dedication to the nation by sponsoring select U.S. Olympians and Paralympians during the 2014 Sochi Winter Olympics.

Our team embarked on a mission to spotlight these exceptional athletes through captivating interviews, film, and photography, crafting a dynamic sponsorship campaign for BP. Leveraging this compelling content, we produced stunning creative across broadcast, social, and digital platforms, contributing to a significant positive shift in brand perception—marking a noteworthy milestone since the 2010 Gulf of Mexico oil spill.

My Role: Account Management
Agency: Ogilvy & Mather