Royal Canin

“incredible in every detail”

Tasked with revitalizing Royal Canin's global brand presence, our team embarked on a journey to reimagine its identity. Teaming up with renowned portrait photographer Platon, we captured the essence of Royal Canin's commitment to excellence through distinctive black & white photography that emphasized the intricate details setting its products apart. This meticulous approach culminated in the creation of the "Incredible in Every Detail" campaign, celebrating the extraordinary nature of every animal. By infusing the brand with a fresh, cohesive aesthetic, we ensured seamless implementation across over 100 markets, marking a significant milestone in Royal Canin's brand evolution.

"What Makes Your Breed Magnificent Makes It Unique"

Building upon the success of the "Incredible in Every Detail" campaign, we launched a targeted initiative to promote Royal Canin's groundbreaking breed-specific formulas. Despite their innovative nature, these products faced low global awareness. To address this, our team developed a comprehensive global campaign. Through visually captivating storytelling, we highlighted the unique characteristics of each breed, underscoring the importance of tailored nutrition for pets.

AKC National Championship

In a bold move to solidify Royal Canin's presence in the pet care industry, we secured sponsorship of the prestigious AKC National Championship Dog Show. Facing the challenge of transitioning from the established sponsor, Eukanuba, we executed a multifaceted strategy to maximize brand visibility and engagement. By implementing a refreshed event identity and leveraging social media platforms, we generated unprecedented excitement and participation. The result? Record-breaking entries and enthusiastic attendees, cementing Royal Canin's position as a leading force in the world of pet nutrition.

My Role: Account Management
Agency: DDB