Citi

“The Progress Makers”

The Progress Makers Stories campaign was crafted to elevate Citi's brand identity by showcasing its profound impact on the communities it serves. At its heart are the 'Progress Makers'—individuals and businesses supported by Citi whose innovative ideas contribute to the realization of the company's mission: enabling growth and progress.

Through meticulous curation and production, our team brought to life a diverse array of stories, each illustrating the transformative power of Citi's initiatives. From empowering entrepreneurs in underserved neighborhoods to fostering sustainable development projects globally, the campaign captures the tangible outcomes of Citi's commitment to social responsibility.

By amplifying the voices of these Progress Makers, we not only strengthened Citi's brand reputation but also inspired audiences worldwide to believe in the possibility of positive change. The campaign's multifaceted approach, spanning digital content, immersive storytelling, and community engagement initiatives, ensured that the impact reverberated far beyond traditional marketing channels.

In essence, the Progress Makers Stories campaign was a testament to Citi's unwavering dedication to creating meaningful progress in the world—and I am proud to have played a pivotal role in bringing these inspiring narratives to light.

My Role: Account Management
Agency: Publicis