Johnson’s Baby

In response to recent scientific studies raising concerns about certain ingredients in baby products, Johnson's Baby swiftly moved to restore parents' trust in its cherished brand. My team crafted the following campaign activations with the aim of generating relevant buzz, fostering conversations, and improving brand perception.

"Our Promise"

In a resolute commitment to transparency and safety, Johnson's Baby reformulated its products, removing any ingredients deemed unsafe. Our team spearheaded the "Our Promise" campaign, meticulously designed to announce and showcase this monumental change. Through a strategic blend of storytelling and outreach, we effectively communicated the brand's unwavering dedication to infant well-being, earning the trust of discerning parents worldwide.

"A Royal First Birthday"

Recognizing the beloved tradition of "Cake Smashes" as a joyous milestone in a baby's first year, our team seized a timely opportunity—the first birthday of Prince George. Leveraging this cultural moment, we crafted the "A Royal First Birthday" campaign, aligning Johnson's Baby with the celebratory spirit. Collaborating with integrated agency partners and People Magazine, we orchestrated a captivating content series, spotlighting adorable cake smashes from around the globe. Through user-generated content and engaging print and digital assets, we not only celebrated Prince George's milestone but also embraced the universal joy of first birthdays, solidifying Johnson's Baby's position as a trusted companion in every family's journey.

My Role: Account Management
Agency: BBDO