Goldman Sachs

INTERNATIONAL WOMEN’S DAY

Women's empowerment stands as a cornerstone of global economic progress—a fact underscored by Goldman Sachs 10,000 Women, a pioneering global initiative empowering women entrepreneurs worldwide through comprehensive business education, mentoring, networking, and access to capital.

To amplify awareness of this impactful program and enhance the firm's brand perception, our team embarked on a novel approach for International Women's Day: Snapchat. Collaborating closely with our media experts, we strategically leveraged targeted channels within the app to reach our desired audience. Through this platform, we shared compelling narratives of successful women participating in the program, showcasing their inspiring journeys and the transformative impact on their businesses.

My Role: Account Management
Agency: KBS+