Amazon

video incentive program

Advertising on Amazon represents a significant opportunity for brands to extend their reach beyond the product and digital shelf. However, the challenge lies in delivering high-quality ads affordably and at scale.

To tackle this challenge head-on, I spearheaded the development of a streamlined production solution in collaboration with one of my trusted external creative partners. This solution enables brands of all sizes to effortlessly create original, best-practice product demonstrations, “how-to” guides, lifestyle content, and animated videos, as well as TV and audio ads.

Our initiative propelled our agency to official Amazon Creative Partner status and positioned us as a key player in Amazon's Video Incentive Program (V.I.P.) - A program to help small to mid-size global brands worldwide develop best practice video assets for digital placements as well as streaming TV. Over the course of a year, we oversaw the production of over 30 original videos under this program. Our team consistently delivered with remarkable speed and efficiency, often completing projects from concept to final video in just 4 weeks.

All content created adheres to Amazon’s specifications and policies, serving as a benchmark for best practices within the platform. Moreover, we successfully addressed the unique challenge faced by sellers and brands in China seeking to penetrate the North American market with quality, relevant video content.

Our partnership with Amazon and our involvement in the V.I.P. initiative have not only streamlined production processes but have also established a standard of excellence within the platform. By delivering high-quality, original content efficiently, we've empowered brands to effectively engage their audience and achieve tangible results.

My Roles:
Business Development
Account Management
Executive Producer
Agency: Genero
Production Partner: Windsong Productions